Sometimes the shifting sands of language usage leave me at a semantic standstill as does the bewildering array, and seemingly constant stream, of newly minted words, slang terms, and acronyms. However, I know I would have sunk deeper into the quagmire of ignorance, on both these subjects, if I hadn’t started to blog.
I watch very little television and when asked if I saw this or that programme on ‘de telly’ I usually have to say no. Now, it’s not that I am devouring intellectually challenging novels, learning Mandarin Chinese, or cobbling my own shoes during prime gaping-at-the-box time: the reality is, I am as like as not, googling something on the web.
Since I started writing JAA, I have done way more surfing the net than I did in my pre-blogging life. I know that like television, the web has its share of mindless moronic rubbish, however there is also much that is educational, and a great deal that is entertaining. I enjoy reading Guardian journalist’s Hadley Freeman’s articles about planet fashion online (no paywall at The Guardian), as they are always well written and hugely humourous. It was in one of her recent articles that I first came across the term normcore.
New York based trend forecasting agency K-hole coined the term normcore, to describe an attitude which according to the New York Magazine is one ’embracing sameness deliberately as a new way of being cool, rather than striving for “difference” or “authenticity” ‘. However since the term went viral it has apparently taken on a fashion-specific meaning, and is fair set to become a trend. A trend which celebrates anti-fahion, blandness and not standing out. There’s a good Vogue article, which explains the normcore phenomenon called Meet Norma Normcore – click here to read.
So, thanks to normcore and with my Gap chinos (Gap recently tweeted: ‘We’ve been carrying your #normcore staples since 1969’), plain tee shirts, and ballet flats I could, just for once, be having a fashion moment!