What do you do if you qualified as an architect in Dublin, just as the world economy wobbled spectacularly, the Irish property market imploded and construction in Dublin lurched to a shuddering halt? When Catherine De Groot completed her degree in 2008, she briefly worked in an architectural practice but when her hours were cut, she decided to supplement her income by transforming her childhood passion for baking into a business. For a while she beavered away at the cake making plus the architecture but the fledgling baking business was so successful that she decided to leave architecture and in November 2010 she found a suitable premises and opened Bake My Cake.
The shop is on Booterstown Avenue in South Dublin, it’s long, narrow and the white-painted walls are a perfect foil to the splashes of colour supplied by: the shelves of brightly-hued products, the painted logo created by a graphic designer friend, the colour blocked take away coffee cups and the pretty polka dot cake boxes. The gorgeous baking aroma transfixed me the moment I walked through the door, it comes from the heart of the business,an open plan kitchen, at the back of the shop, overlooking a small garden.
The business has three distinct parts. Firstly there’s the baking side; should you be looking for a bespoke cake for a special occasion (wedding, birthday, christening…) you can sit down and talk to The Bake My Cake team and they will come up with a design that matches your requirements. There is also a list of deserts, cupcakes and other treats available to order. Secondly, if you are a devoted home baker the shop is a place where you can source all manner of cake-centric things such as: fondant icing, cake tins, colouring, cutters, edible food writing pens, cake decoration and cup cake cases. The third part of the Bake my Cake business is the treats section at the front of the shop where there is a daily changing choice of goodies (cup cakes, brownies…) as well as ice cream and coffee for sale (take out only).
A special thank you to Neil, one of Catherine’s team for answering all my question.
Note; Bake My Cake, 45 Booterstown Avenue,Blackrock, Co. Dublin. Website: http://www.bakemycake.ie Phone: 00353 1 2784478. The shop is open, Monday – Friday: 8.00a.m. – 6.00p.m. and Saturday: 10.00a.m. – 4.00p.m.
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